Salesforce MKT-101 Quiz 46 Topic 4 Questions 226-230

Question: 1

Northern Trail Outfitters wants to optimize email engagement.

Which elements could they test using the A/B Test feature?

AFrom Name, Preheader, and Dynamic Rules

BFrom Name, Sender Profile, and Subject Line

CFrom Name, Sender Profile, and Domain

DFrom Name, Preheader, and Subject Line

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Question: 2

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.

Which method should the team use to accomplish this goal?

ACreate a list of inactive subscribers and suppress them from campaigns.

BRemove inactive subscribers from the target population.

CCreate a re-engagement campaign for all subscribers asking to opt-in again.

DCreate a re-engagement campaign for inactive subscribers asking to opt-in again.

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Question: 3

Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.

What feature should they employ?

AStandard Workflow Approval

BTwo-Step Workflow Approval

CContent Detective

DPreview Tab

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Question: 4

What two additional best practices could be applied to the company's new email design?

Choose 2 answers

AMobile optimized emails

BCorresponding call-to-action included in primary message

CUse of emojis in preheader text

DA mix of old branding with new branding

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Question: 5

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.

How should the data be updated?

AA scheduled automation to import a file containing all of their subscribers.

BA scheduled automation to import a nightly file of updated or changed records.

CA scheduled automation to occur every 15 minutes to ensure the data is current.

DA file drop automation to execute an import every time a record is updated or added.

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Salesforce MKT-101 Quiz:46 Topic:4 Questions:226-230