Question: 1
A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the
account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.
Question: 2
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:
Question: 3
A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest - Static Image; Southwest - Image carousel
Central - No content; Northeast - Static image; Southwest - Coupon;
How many dynamic content rules need to be created to accomplish this?
Question: 4
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data
stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine
which is most effective. Which tools will accomplish this?
Question: 5
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is
then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
