Salesforce MKT-101 Quiz 7 Topic 2 Questions 31-35

Question: 1

What occurs in an Enterprise 2.0 account when a subscriber clicks the default 'One-Click Unsubscribe' link in an email? (Choose 2)

AThe subscriber is unsubscribed from the publication list applied to the send

BThe subscriber is added to the enterprise global unsubscribe list

CThe subscriber is deleted completely from the sending account

DThe subscriber is removed from the List used for the Send

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Question: 2

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

AThe ability to set criteria to segment contacts based on behavior using SQL

BThe ability to extract data from an Audience data extension for analysis

CThe ability to set goals and have the system listen to see if users met the goal

DThe ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

EThe ability to update or create Salesforce CRM objects or records

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Question: 3

What is a Master Unsubscribe?

AWhen a subscriber unsubscribes from a Publication list via an email unsubscribe link

BWhen a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud

CWhen a subscriber unsubscribes from a list in the Subscription Center

DWhen a subscriber unsubscribes from all emails sent from an account

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Question: 4

If all subscribers reside within a single master data extension, what is the optimal way

to manage unsubscribes by communication type?

ACreate a profile attribute or data extension field for each communication type, and use
a boolean value to capture subscriber status

BCreate suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition

CCreate separate lists or data extensions for each communication type, and create a filter
to segment subscribers into the applicable lists or data extensions

DCreate publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition

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Question: 5

Which actions are taken when a subscriber selects the 'one-click unsubscribe' link at the footer of an email sent from a list?

AThe subscriber is automatically redirected to the subscription center to unsubscribe from publications

BThe subscriber is automatically unsubscribed from All Subscribers at the enterprise level

CThe subscriber is automatically unsubscribed from the business unit from which the send originated

DThe subscriber is automatically unsubscribed from the list from which the send originated

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Salesforce MKT-101 Quiz:7 Topic:2 Questions:31-35