Salesforce MCC-201 Quiz 14 Topic 8 Questions 66-70

Question: 1

A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

AExport report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

BSync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

CCreate a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

DMap the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

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Question: 2

Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

What two pieces of information would help NTO achieve this objective?

Choose 2 answers:

ALast purchase date

BProducts purchased from a competitor

CNumber of items per order

DChannel preference of customers

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Question: 3

The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from MC

* Output files must meet the specific requirements for the data warehouse

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

AReport activity that generates recent send summary report -> Report delivered directly to FTP

BQuery activity to pull data view information -> Extract activity of data extension -> Transfer activity

CExtract activity of tracking extracts that combines data into required file -> Transfer activity

DExtract activity of data view tables -> Query activity to create the required file -> Transfer activity

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Question: 4

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.

Which option should be in this scenario?

APersonalization strings

BGuide Template Language

CSQL Query

DAMPscript

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Question: 5

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'

the data extension contains the following information:

* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal

* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount

* Products: ProductId, SKU, Name, Description, Cost, Price

What two actions should be taken in Data Designer?

ACreate a one-to-one relationship between Orders and order_Details

BCreate a one-to-one relationship between the contact record and Order_Details

CCreate a one-to-one relationship between Order_Details and Products

DCreate a one-to-many relationship between Orders and Order_Details

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Salesforce MCC-201 Quiz:14 Topic:8 Questions:66-70