Salesforce Marketing Cloud Email Specialist Quiz 38 Topic 9 Questions 186-190

Question: 1

To make a data extension sendable what must it contain. (Select Two)

AEmail Address

BPrimary Key

CSubscriber Key

CLink ToolTip

Show Answer

Question: 2

A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

AContent detective

BLink detective

CEmail Validation

DSend Preview

Show Answer

Question: 3

Select three true statements about Content Detective?

AScans subject line and email body for spam triggers

BWill remove invalid email address

CDoes not scan HTML code

DOffers resolutions

Show Answer

Question: 4

A 15 person management team wants to review test emails built in email studio prior to live

deployment based on content that is personalized for them but it clearly noted as a test email

what is the safest most effective way for a marketer to accomplish this task without the

compromising email content.

Acreate a list composed of the management team prepare test to the subject and use the send
flow to send email to the list.

Bfind each individual with subscriber preview and test send to each individual recipient

Ccreate a test data extension composed of the management team and test send to the test
data extension

Dcreate a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

Show Answer

Question: 5

Select three (3) best practices for interacting with potential and active subscribers?

AFollow the CAN SPAM Law

BAlways make email opt in required

CMake unsubscribing easy

DMake unsubscribing easy, no more than 4 clicks

EOnly use the email address offered

Show Answer

Salesforce Marketing Cloud Email Specialist Quiz:38 Topic:9 Questions:186-190