Question: 1
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber
responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey
Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
Question: 2
A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)
Question: 3
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With
campaign. NTO will cross-promote this campaign in other emails in a single-column content are
a. This content
will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder
without writing any custom HTML?
Question: 4
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored
in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?
Question: 5
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The
Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes
fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using
AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create
unique relationships with the Loyalty Member Profile data extension?
