Salesforce Marketing Cloud Email Specialist Quiz 7 Topic 8 Questions 31-35

Question: 1

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and

improve deliverability.

What action should NTO take to increase open rates?

ASend earlier in the day to give subscribers more time to check email.

BAdd a clear, brief, and urgent call-to-action.

CUse images, not text, to improve email look and branding.

DInclude relevant preheader text in every email.

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Question: 2

A marketer plans to send a Commercial email.

Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

AInclude a phone number to call.

BInclude the mailing address of the sender.

CEnsure an opt-out link is present.

DState why the subscriber is receiving the email

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Question: 3

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

AA call to action can be text or an image based button

BA call to action should be direct and action-oriented

CA call to action below the fold performs best

DText buttons receive more clicks than graphics

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Question: 4

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

AAny Mailing Address

BPhysical Mailing Address

CA way to Unsubscribe

DA link to the sender's website

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Question: 5

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last

year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific

interest in footwear.

Which additional tactic should improve on NTO's targeted segmentation?

AFull-width lifestyle imagery featuring attractive people

BImages of products that the customer has previously purchased

CPersonalized imagery influenced by subscriber preferences

DContent focused on winter sports items for holiday shopping

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Salesforce Marketing Cloud Email Specialist Quiz:7 Topic:8 Questions:31-35