Salesforce Marketing Cloud Email Specialist Quiz 37 Topic 6 Questions 181-185

Question: 1

A marketer at Northern Train Outfitters has been tasked with growing its email subscriber

audience.

Which three best practices should the marketer keep in mind while trying to acquire

new email subscribers?

AAutomatically Opt-in all new customers.

BUse explicit Opt-in for any new web Sign-ups.

CThe customers why they want to receive NTO emails

DSet Expectation on send frequency and scheduled

EAsk for detailed demographic information

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Question: 2

A marketer wants to send the same email with the same send properties in several automations.

Which activity should be created within Automation Studio?

ATriggered Send

BSend Email

CAutomated Send

DTemplate Send

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Question: 3

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.

Which feature allows NTO to easily target this segment?

ASmart Capture

BPublication List

CList Detective

DFiltered Group

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Question: 4

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.

Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?

Choose 2 answers

AEnsure opt-out mechanisms are operational for at least 30 days post-send.

BProcess every individual's unsubscribe request within 14 business days.

CInclude an unsubscribe link in the header or footer of emails.

DAsk the subscriber to log in to the Preference Center to confirm opt-out.

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Question: 5

Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data

extension only needs to be updated when store information changes, such as when a new store opens or a store close.

How can this be achieved?

ACreate an automation to begin when information changes on a store object using a workflow rule

BCreate a file drop automation to initiate when the store's data extension is updated via import

CCreate a scheduled automation to import the file on a recurring basis with store information

DCreate a file drop automation to import the file when placed on the specified directory on the Enhanced FTP

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Salesforce Marketing Cloud Email Specialist Quiz:37 Topic:6 Questions:181-185