Salesforce Marketing Cloud Email Specialist Quiz 71 Topic 5 Questions 351-355

Question: 1

When sending to data extensions what is the default publication list?

AAll Subscriber List

BGroup List

CPublication List

DAll of the above

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Question: 2

What are the 4 steps to create dynamic content?

APlan

BExecute

CPreview

DBuild Rules

ECreate

FTest Send

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Question: 3

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.

How should NTO set up its data extension?

ACreate a data extension with email address, reply date, and response fields as non-nullable.

BCreate a data extension with email address, reply date, and response fields as nullable.

CCreate a data extension with email address as the Primary Key and reply date and response fields as nullable.

DCreate a data extension with email address as non-nullable; reply date and response fields as nullable.

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Question: 4

A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the

system default File Location: Enhanced SFTP. The import has failed and the error is ''File Not Found.''

Which two steps should resolve the issue? (Choose two.)

AChange the file format from ''comma separated value'' to ''tab delimited.''

BEnsure the name of the file in the Import Activity matches the file name on the SFTP.

CUse the Import Wizard to point to rename the file on the Enhanced SFTP.

DEnsure the file to be imported is in the Import Folder on the Enhanced SFTP.

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Question: 5

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D

offerings.

What email best practice should be used?

APersonalize the email content.

BSend to the entire subscriber base.

CLimit the email text to 250 words.

DUse an infographic email template.

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Salesforce Marketing Cloud Email Specialist Quiz:71 Topic:5 Questions:351-355