Question: 1
NTO is having its annual footwear sale,NTO wants to top its revenue from last year sale,
the campaign last year was a series of emails targeting NTO customer who expressed a specific
interest in footwear, which additional tactic should be enforced NTO targeted segmentation .
Question: 2
NTO just sent an email, html email to the subscribers that contains a link to the wrong
landing page for the particular campaign, which option minimizes the impact of this error
Question: 3
NTO has planned cross channel marketing efforts based on how subscriber respond to the
email and when the last purchased, NTO is evaluating both automation studio an journey
builder for its campaign and are learning towards journey builder due to available activity
Which three standard canvas activates are available in journeybuilder, chose three answers
Question: 4
NTO managed a new custom preference center to allow customers to provide details
around their personal information such as age gender and outdoor sporting interest, in which
two ways should NTO honor customer preference when creating emails.
Choose two answers
Question: 5
A marketing team wants to narrow down a customer population of several billion subscribers
based on e commerce order detail's and rapidly explore the data to find appropriate segments
,what tool should the marketing team use
