Salesforce Marketing Cloud Email Specialist Quiz 49 Topic 4 Questions 241-245

Question: 1

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.

In which two ways should the data extension and import be configured? Choose 2 answers

ASelect the update type 'Overwrite'

BEnsure the data extension has a Primary Key

CSelect the update type 'Add and Update'

DSelect the update type 'Add Only'

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Question: 2

Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.

Which solution can be used to achieve this?

ATriggered Email in Email Studio

BImport Activity In Email Studio

CFile Drop Entry Source in Journey Builder

DFile Drop Starting Source in Automation Studio

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Question: 3

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.

In this scenario, what best practice was achieved?

AOpting customers in automatically

BPersonalized recommendations

CSending multiple emails in one day

DPreventing customers from opting out

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Question: 4

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.

What are three benefits of using Journey Builder?

Choose 3 answers

ACriteria setting to segment contacts based on behavior using SQL.

BExtracting data from an Audience data extension for analysis.

CUpdating or creating Salesforce CRM objects or records.

DA/B/N testing as part of the workflow to conduct timing and creative tests.

EGoal setting to have the system listen to see if users met the goal.

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Question: 5

A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.

How should a marketer accomplish this task without compromising the email content?

ACreate a list composed of the management team, prepend Test' to the Subject, and use the Send Flow to send the email to the list.

BFind each individual with Subscriber Preview and Test Send to each individual Recipient.

CCreate a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend 'Test' to the
Subject, select the data extension, and send the email.

DCreate a Test data extension composed of the management team and Test Send to the Test data extension.

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Salesforce Marketing Cloud Email Specialist Quiz:49 Topic:4 Questions:241-245