Salesforce Marketing Cloud Email Specialist Quiz 42 Topic 4 Questions 206-210

Question: 1

A marketer would like to improve open rates for weekly email campaign. On which area of email design should the

marketer focus?

AEnvelope content

BFooter

CEmail body

DLink Content

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Question: 2

The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

ASelect the IT users from the Notification Settings panel on the Overview page in Automation Studio.

BSelect and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.

CNavigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.

DAdd a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

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Question: 3

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.

How can this be accomplished most efficiently?

AA series of A/B tests to determine the number of emails.

BAutomation Studio with three separate Welcome automations.

CJourney Builder using a Random Split with three branches.

DJourney Builder using a Decision Split with three branches.

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Question: 4

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.

Which method should be used to accomplish this task?

AEnter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

BChoose data extension of contacts, and then choose to send 'Based on Recipient Test Data Extension.'

CCreate a Test data extension that contains the five content variations the two team members need to validate.

DEnter the email addresses to receive proofs, and then choose to send 'Based on Subscriber Preview 'myTestData.''

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Question: 5

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.

Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is

then sent to business stakeholders for final approval.

Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

ACreate a scheduled automation to import the file, and send proof emails each morning when changes were detected.

BCreate a scheduled automation that runs every 15 minutes to import the file multiple times a day.

CCreate a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

DCreate an API-driven process to put the data directly into the data extension when any data is changed.

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Salesforce Marketing Cloud Email Specialist Quiz:42 Topic:4 Questions:206-210