Salesforce Marketing Cloud Email Specialist Quiz 36 Topic 4 Questions 176-180

Question: 1

NTO has a small catalogue of items featured in company emails, the NTO marketing team

managers, what images popping suggested items and call to action are used with each item in

this catalogue within a database this data is saved into a data extension in the marketing cloud

and then called into the emails dynamically, each time a change is made to the content a new

updated file is dropped on NTOsftp, a proof email is being send to business stake holders for

final approval. Using automation studio how can NTO assure that the catalogue stays up to date

Acreate and AP drivento put the data directly into data extension when any data is changed.

Bcreate a schedule automation that runsevery 15 min to import the file multiple times a day.

Ccreate a file drop automation to import the files when placed on the specific directory on the
.... FTP.

Dcreate a schedule automation to import the file and send two email each time when
changes were detected.

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Question: 2

A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

ASet Data Retention in the Properties of the data extension to delete records older than 30 days.

BUse the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.

CSet a reminder In the Campaign Calendar each day to manually delete the records from the data extension.

DUse the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

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Question: 3

After receiving a GDPR 'Right to Be Forgotten' Request from their compliance team, a marketer must remove a contact from Email Studio.

Where should this action be initiated in Marketing Cloud?

AContact Builder > Contacts Configuration

BEmail Studio > All Subscribers

CAdministration > Contacts

DContact Builder > All Contacts

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Question: 4

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.

How can this be achieved?

ACreate an automation to begin when Information changes on a store object using a workflow rule.

BCreate a scheduled automation to import the file on a recurring basis with store information.

CCreate a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

DCreate a file drop automation to initiate when the store's data extension is updated via import.

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Question: 5

Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.

How should NTO build the email?

ACreate dynamic content with a SQL Query activity.

BCreate a template-based email using dynamic content.

CCreate multiple versions of the email for loyalty and non-loyalty members.

DCreate a template and lock content In the template.

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Salesforce Marketing Cloud Email Specialist Quiz:36 Topic:4 Questions:176-180