Salesforce Marketing Cloud Email Specialist Quiz 29 Topic 4 Questions 141-145

Question: 1

Which is a benefit of Quick Send?

AQuickly approve Campaign Members for sending.

BQuickly send single Marketing Cloud messages to leads, contacts, or person accounts.

CQuickly send multi-message campaigns to leads, contacts, or person accounts.

DQuickly send Salesforce emails to leads, contacts, or person accounts.

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Question: 2

Which three content blocks do you need to create using AMPscript to enable personalization?

AFirst Name, Introduction, Conclusion

BFull Name, Introduction, Conclusion

CGreeting, First Name, Last Name

DGreeting, Introduction, Conclusion

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Question: 3

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.

Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

ALink Help Text

BLink Conversion Tracking

CLink Tooltip

DLink Tracking Alias

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Question: 4

Which feature can a marketer use to individualize content in an email? (Choose 3)

ASpecialized content

BAudience Segmentation

CPredictive content

DPersonalization string

EDynamic content

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Question: 5

The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to

subscribers. The first step is to segment subscribers, so NTO is not sending a ''batch and blast'' newsletter.

The second step is to personalize content based on the data that has been collected from subscribers.

What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

AUse a substitution string to populate a subscriber's name in the subject line.

BUse a substitution string to populate a photo of the subscriber in the header of the email.

CChange the color of the email background to match their subscribers' preferred color of choice.

DCreate content tailored to subscribers' interests and use dynamic rules to populate relevant content.

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Salesforce Marketing Cloud Email Specialist Quiz:29 Topic:4 Questions:141-145