Salesforce Marketing Cloud Email Specialist Quiz 53 Topic 3 Questions 261-265

Question: 1

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.

Which three strategies would improve their email deliverabihty?

Choose 3 answers

AExclude old or inactive email addresses.

BEnsure the spam complaint rate is between 1% and 3%.

CPurchase lists from companies that guarantee users have opted in.

DEncourage subscribers to add the company's sending domain to their contacts.

EAuthenticate email sending to distinguish it from spammers.

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Question: 2

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.

How should they manage unsubscribes by communication type?

ACreate suppression lists for each communication type, and associate the suppression list on the send definition.

BCreate separate data extensions for each communication type and customize the subscription page.

CCreate a Boolean field for each communication type in the data extension and update the Profile Center.

DCreate publication lists for each communication type, and associate the publication list on the send definition.

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Question: 3

A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:

* Commas

* Tabs

* Pipes

* Tilde

* Fixed widths

Which format will need to be pre-processed or parsed after import into Marketing Cloud?

AFixed widths

BPipe

CTab

DComma

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Question: 4

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line 'NTO Spring Sale.'

What feature should be used to target these members?

AEmail Send Report

BGroup Refresh

CEngagement Split

DSQL Query Activity

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Question: 5

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: 'NTO Weekly: Topics of interest this week.'

Which two best practices should the marketer use to make the subject line more effective?

Choose 2 answers

AA/B test the effectiveness of different subjects.

BInclude information relevant to the message in the subject line.

CInclude 'RE:', 'FWD:'\ 'etc.' to get the reader's attention.

DKeep the subject text between 50 and 100 characters long.

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Salesforce Marketing Cloud Email Specialist Quiz:53 Topic:3 Questions:261-265