Salesforce Marketing Cloud Email Specialist Quiz 46 Topic 3 Questions 226-230

Question: 1

Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

AAMPscript

BMeasures

CQuery Activities

DData Filters

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Question: 2

A team wants to import a fife with column names that do not match the fields into a data extension.

What step is needed to align the file data to the field names in the data extension?

AChoose the appropriate date format.

BName the new import definition.

CMap the attributes in the file.

DSelect the delimiting character.

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Question: 3

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.

Which two ways should Path Optimizer be configured to select the better subject line?

Choose 2 answers

ASplit the audience equally and configure a holdback population for a control.

BSplit the audience equally and automatically choose the winning path based on Open Rate.

CSplit the audience equally and wait at least seven days to select a winner.

DSplit the audience equally and manually choose the winning path based on Email Engagement Stats.

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Question: 4

Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

AUse Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor

BUse Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days

CUse Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days

DUse Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

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Question: 5

Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.

What could be used to segment the data?

AFilter Activity

BData Filter

CSynchronized Data

DQuery Activity

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Salesforce Marketing Cloud Email Specialist Quiz:46 Topic:3 Questions:226-230