Salesforce Marketing Cloud Email Specialist Quiz 88 Topic 2 Questions 436-440

Question: 1

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.

Which two A/B test options should be used? Choose 2 answers

AThe test administrator selects the desired audience test segment sizes.

BThe test administrator manually selects the version to send to the remainder.

CThe system automatically sends the winning version to the remainder audience.

DThe test administrator chooses which subscribers to place in each audience.

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Question: 2

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.

What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?

Choose 2 answers

AAdd background colors that match branding.

BStyle alt text for when images do not display automatically.

CUse custom corporate font to match NTO brand.

DMake the email completely image based.

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Question: 3

Northern Trail Outfitters wants to use something other than an email address to identify subscribers.

What functionality can be used to accommodate this?

ASubscriber Key

BSubscriber Attributes

CSystem Preferences

DPrimary Key

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Question: 4

A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

AConfirm that each content area specified in the dynamic content rules exists.

BIdentify phrases like 'click here' or 'Free!' that could be marked as spam.

CEnsure subscriber status at the time of send is Subscribed or Bounced.

DEnsure subscribers have not unsubscribed or are undeliverable.

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Question: 5

A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.

What is the optimal way to manage unsubscribes by communication type?

ACreate a Boolean field for each communication type in the data extension and update the Profile Center.

BCreate suppression lists for each communication type, and associate the suppression list on the send definition.

CCreate separate data extensions for each communication type and customize the subscription page.

DCreate publication lists for each communication type, and associate the publication list on the send definition.

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Salesforce Marketing Cloud Email Specialist Quiz:88 Topic:2 Questions:436-440