Salesforce Marketing Cloud Email Specialist Quiz 13 Topic 1 Questions 61-65

Question: 1

If all subscribers reside within a single master data extension, what is the optimal way

to manage unsubscribes by communication type?

ACreate a profile attribute or data extension field for each communication type, and use
a boolean value to capture subscriber status

BCreate suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition

CCreate separate lists or data extensions for each communication type, and create a filter
to segment subscribers into the applicable lists or data extensions

DCreate publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition

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Question: 2

Which actions are taken when a subscriber selects the 'one-click unsubscribe' link at the footer of an email sent from a list?

AThe subscriber is automatically redirected to the subscription center to unsubscribe from publications

BThe subscriber is automatically unsubscribed from All Subscribers at the enterprise level

CThe subscriber is automatically unsubscribed from the business unit from which the send originated

DThe subscriber is automatically unsubscribed from the list from which the send originated

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Question: 3

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and

send a series of emails. The emails received may vary based on each subscriber's engagement with previous

emails in the automation.

Which tool should a team with no SQL knowledge or support use?

APredictive Email

BScheduled Email Sends

CAutomation Studio

DJourney Builder

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Question: 4

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

AThe ability to set criteria to segment contacts based on behavior using SQL

BThe ability to extract data from an Audience data extension for analysis

CThe ability to set goals and have the system listen to see if users met the goal

DThe ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

EThe ability to update or create Salesforce CRM objects or records

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Question: 5

Where do you click Connect Campaign to associate a campaign with a journey?

AJourney Builder

BThe Campaign Messages component on the campaign record

CThe Campaign Messages component on the Lead or Contact record

DEmail Studio

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Salesforce Marketing Cloud Email Specialist Quiz:13 Topic:1 Questions:61-65