Salesforce Marketing-Cloud-Consultant Quiz 39 Topic 7 Questions 191-195

Question: 1

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

AA common field like Physical Address for Contact Key.

BA number field such as subscriber's phone number for Contact Key.

CAn email address for Contact Key.

DA GUID or another generated ID for Contact Key.

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Question: 2

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.

Which data setup should they use for decision splits?

AJourney Data queried from main data extension

BContact Data Mapped through Salesforce Marketing Cloud Profile Attributes

CJourney Data using CRM Report Import Activity to Salesforce Data Extension

DContact Data using Synchronized Data Sources

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Question: 3

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.

In what order should the steps be performed to refresh the sandbox in their integrated account?

ADisconnect / Refresh / Reconnect / Authenticate / Synchronize

BRefresh / Disconnect / Reconnect / Synchronize / Authenticate

CDisconnect / Refresh / Reconnect / Synchronize / Authenticate

DRefresh / Disconnect / Reconnect / Authenticate / Synchronize

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Question: 4

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

AUse different subject lines and send 'win back' emails with exclusive offers.

BSend inactive subscribers different messaging at a different frequency.

CIncrease volume of sending, trying new times and days of the week.

DRemove subscribers who have not opened emails in three months.

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Question: 5

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

ASupport non-English responses with Reply Mail Management.

BLocalized language and display options based on location and culture.

CTracking information for campaigns sent by each office.

DLocalized physical mailing address displayed in the default email footer

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Salesforce Marketing-Cloud-Consultant Quiz:39 Topic:7 Questions:191-195