Salesforce Marketing Cloud Consultant Quiz 5 Topic 5 Questions 21-25

Question: 1

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.

How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

AAn automation that queries the Complaint data view.

BAn automation that generates the Unsubscribe Event Extract.

CAn automation that queries the Unsubscribe data view.

DAn automation that generates the Complaint Tracking Extract.

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Question: 2

To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation.

Choose 2 answers

AThe IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.

BThe EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.

CThe private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

DThe e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.

EThe email headers for EO will still reflect the private domain for NTO since that is the parent company.

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Question: 3

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

AConfirm that Reply Mail Management (RMM) is configured for the customer's account.

BConfirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

CConfirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

DConfirm that an email address was provided as the Routing Address for Remaining Replies.

EConfirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

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Question: 4

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

ABusiness Units can have more than one parent Business Unit.

BSubscribers can only appear in one Business Unit.

CBusiness Units can mirror an organization's operational structure.

DBusiness Units can share information with other Business Units.

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Question: 5

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

ASupport non-English responses with Reply Mail Management.

BLocalized language and display options based on location and culture.

CTracking information for campaigns sent by each office.

DLocalized physical mailing address displayed in the default email footer

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Salesforce Marketing Cloud Consultant Quiz:5 Topic:5 Questions:21-25