Salesforce Marketing Cloud Consultant Quiz 32 Topic 5 Questions 156-160

Question: 1

Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.

In which two ways should this segment be created?

AUsing Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.

BUsing Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.

CUsing Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

DUsing Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.

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Question: 2

Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.

What solution should they use?

ARelational data extensions with primary keys to match subscribers with their data

BList model and Groups in Single Send Journeys

CAttribute group in Contact Builder for segmentation

DData Extension Entry Source in Journey Builder with a filter

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Question: 3

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

AOne parent business unit and a child business unit for franchise owners.

BOne parent business unit and a child business unit for each franchise owners

COne business unit.

DA parent business unit for each franchise owner

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Question: 4

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.

Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

ASetting behavior-based goals

BDesigning decision logic via an intuitive user interface

CBuilding simple segmented campaigns without SQL queries

Dcreating customer segments from multiple data extensions

EProcessing zipped and encrypted file containing subscriber data

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Question: 5

Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.

How should they ensure this is accomplished?

ASet email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.

BCreate Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.

CRMM accounts are unable to support this behaviors.

DCreate Sender Profile using the RMM auto-forward feature and configure the 'Use Specified Information' email information.

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Salesforce Marketing Cloud Consultant Quiz:32 Topic:5 Questions:156-160