Salesforce Marketing Cloud Consultant Quiz 34 Topic 4 Questions 166-170

Question: 1

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.

Their customer base includes 1.5 million email addresses.

What should the consultant recommend?

ASuppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

BSend to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

CFocus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

DSplit marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

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Question: 2

A customer wants to create a journey with the goal of making users activate their accounts

within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

A24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

BDecision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

C24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

DDecision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

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Question: 3

Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.

What should the consultant do to diagnose the issue?

AInitiate a log to troubleshoot package-related API calls.

BChange the connection option to Scope by User.

CEnsure the System User is assigned the Standard User Profile.

DManually clear the OAuth token to refresh the connection.

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Question: 4

A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.

Which two questions should be asked for further discovery?

Choose 2 answers

ADoes their License include support for REST APIs?

BHow many API calls are included in their License?

CDoes their License include the Large Data Extensions feature?

DWhy do they require 10 years of historical data in Marketing Cloud?

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Question: 5

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

AUse an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

BUse Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

CUse an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

DUse an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

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Salesforce Marketing Cloud Consultant Quiz:34 Topic:4 Questions:166-170