Salesforce Marketing Cloud Consultant Quiz 13 Topic 3 Questions 61-65

Question: 1

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.

The company collects the following information:

*Customer data (email address, first name, last name....)

*Event registration (email address, event ID, event name, event type, venue ID....)

*Venue details (venue ID, venue name, venue address....)

*Payment details (email address, event ID, total paid....)

The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

AEvent Registration

BVenue Details

CPayment Details

DCustomer Data

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Question: 2

An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.

What is necessary to complete SAP setup?

ARoute the domain through an IP address unique to the business unit.

BConfigure link wrapping to redirect to the business unit's subdomain.

CConfigure custom Reply Mail Management for the business unit's subdomain.

DDelegate a specific subdomain to the Marketing Cloud name servers.

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Question: 3

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

AA scheduled automation to send emails to customers who made a purchase daily

BA triggered automation to send emails to customers who have made a purchase

CA triggered message to send an email as soon as a customer completes a purchase

DA user-initiated message to send an email to customers who made a purchase daily

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Question: 4

An existing triggered send needs to be updated with new content

Select the correct sequence

APause message interaction, Edit message content, Publish changes, Start triggered email interaction

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Question: 5

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

AImport a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

BDo not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

CCreate a user-initiated message to logged-in customers to send once the website is restarted

DCreate and send an apology email that includes a discount for a future purchase to all customers.

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Salesforce Marketing Cloud Consultant Quiz:13 Topic:3 Questions:61-65