Salesforce Marketing Cloud Consultant Quiz 23 Topic 16 Questions 111-115

Question: 1

what storage model should be used if a subscriber has more than one value for an attribute?

ALists

BProfile Attribute

CData Extensions

DPublication Lists

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Question: 2

A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:

*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.

*Payments.csv will be encrypted.

*Payments.csv will contain data from the previous week.

*Late payment notices will be sent each Monday at noon.

*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.

Which automation sequence represents a viable solution?

AFile Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer

BImport File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

CFile Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer

DFile Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

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Question: 3

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should they use to create an audience for this campaign? Choose 3 answers

ALifetime Purchase Value

BProximity to Store

CLast Purchase Date

DConversion Rate

EAges in Household

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Question: 4

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

How should the consultant facilitate this within Contact Builder?

ACreate three distinct Attribute Groups that link each data extension directly to Contacts.

BCreate three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

CCreate a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

DCreate a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

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Question: 5

The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

ACorrect syntax is used on any AMPscript in the email's code.

BPersonalization strings map to attributes or data extension fields.

CGrammar and spelling in the email text is correct.

DEach content block specified in a dynamic content rule exists.

EWords or phrases used may trigger spam filters.

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Salesforce Marketing Cloud Consultant Quiz:23 Topic:16 Questions:111-115