Salesforce Marketing Cloud Consultant Quiz 3 Topic 15 Questions 11-15

Question: 1

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

ACheck the Scope by User box in Marketing Cloud.

BCreate a User in Sales Cloud with a System Administrator Profile.

CEnsure that the User has the correct profile in Marketing Cloud.

DEnsure that the User is assigned as System Administrator in Sales Cloud.

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Question: 2

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud?

Choose 2 answers

APick 'Choose from list,' selecting the from name and from email values from the list of account users.

BUtilize data extension AMPScript lookups to dynamically populate the from name and from email values.

CMatch the external keys of the sender profile and data extension containing account representative details.

DPopulate substitution strings in the sender profile for the profile attributes containing from name and from email values.

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Question: 3

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.

* They email customers twice a week with no known deliverability issues.

* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming?

Choose 2 answers

AIP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

BIP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

CIP ramp-up is important to establish a positive sender reputation.

DIP ramp-up can be bypassed, given their historical lack of deliverability issues.

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Question: 4

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

AUse the web analytics platform to trigger behavioral remarketing emails.

BTrack web activity from a click on an email URL back to a specific email campaign.

CPass web conversion data back into Marketing Cloud for use in email reporting.

DRecognize web traffic as originating from email instead of another channel.

EMatch subscribers to web activity by passing Subscriber ID through email links.

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Question: 5

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

AConfigure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

BConfigure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

CConfigure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

DConfigure a data structure using Lists and leverage the out-of-the-box Preference Center.

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Salesforce Marketing Cloud Consultant Quiz:3 Topic:15 Questions:11-15