Salesforce Marketing-Cloud-Consultant Quiz 24 Topic 14 Questions 116-120

Question: 1

How are Publication Lists used?

ATo allow subscribers to opt-down/out instead of unsubscribing from all

BTo built dynamic content rules by subscriber type

CTo manage subscribers in guided and triggered email sends

DTo send communication to all subscribers, regardless of opt-in status

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Question: 2

A customer wants to link web analytics data to subscriber data.

How should this be set up in Data Designer?

ALink to Marketing Cloud data extensions

BLink to the Marketing Cloud API

CLink to the Web Analytics SFTP

DLink to the Web Analytics Provider API

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Question: 3

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different

data extensions.

Which workflow should meet these requirements?

AScheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

BScheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

CFile Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

DFile Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

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Question: 4

A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.

* Email #1 will be sent one month prior to the member's renewal date

* Email #2 will be sent one week prior to the member's renewal date

* Email #3 will be sent on the member's renewal date

* A master audience is updated in real time via the API

Which steps should be included in the customer's automation?

AImport activity -> Three filter activities -> Three send definitions to the filtered audiences

BThree send definitions to the master data extension

CImport activity -> Three send definitions to the master data extension

DThree filter activities -> Three send definitions to the filtered audiences

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Question: 5

A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.

What recommendation would provide a scalable solution for the start-up?

AA scheduled automation to send daily transactional messages.

BA file drop automation to send transactional messages.

CA manual email send for each transactional message.

DTriggered email sends to deliver transactional messages.

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Salesforce Marketing-Cloud-Consultant Quiz:24 Topic:14 Questions:116-120