Salesforce Marketing Cloud Consultant Quiz 30 Topic 13 Questions 146-150

Question: 1

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? (Choose 2 answers)

AGet existing records updated with new Keys sourced from Sales Cloud instance.

BIdentify what key the customer wants and have the MC Contact model control it.

CContinue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

DPurge the current records and carry on with new keys sourced from Sales Cloud.

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Question: 2

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

What skill set should the customer team have for this solution to be viable?

AHTML

BSSJS

CAMPscript

DSQL

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Question: 3

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.

What functionality should be used to retrieve the necessary data?

AMy Tracking

BMy Reports

CTracking Extract

DData Views

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Question: 4

Which two statements about a database of record are correct? Choose 2 answers

AIt is a centralized storage repository of data about objects or people.

BIt is any database containing subscriber data.

CIt is any data structure in which multiple opt-in statuses can be stored for a subscriber.

DIt is a system in which a subscriber's status is maintained.

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Question: 5

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

ARegional store manager's name and email address for each customer.

BEach customer's region code and the manager's name and email address for each region code.

CName and email address for each regional store manager stored on a lookup table.

DRegion code, regional store manager's name, and email address for each customer.

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Salesforce Marketing Cloud Consultant Quiz:30 Topic:13 Questions:146-150