Salesforce Marketing Cloud Consultant Quiz 7 Topic 11 Questions 31-35

Question: 1

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings

* Data for the campaign will be in two data extensions: Customer and New Accounts

* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.

* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.

Which automated workflow meets the customer's requirements?

AA scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

BA triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

CA scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

DA scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.

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Question: 2

What is a correct statement about a database of record? Choose 2 answers

AA database of record is a centralized storage repository of data about objects or people.

BA database of record is any database containing subscriber data.

CA database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

DA database of record is a system in which a subscriber's status is maintained

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Question: 3

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.

The list is:

* Compiled in a database in the website Content Management System (CMS).

* Imported into Marketing Cloud nightly at 11 p.m.

What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

AEngagement metrics will be passed into Marketing Cloud.

BThey will need to integrate with the Marketing Cloud SOAP API.

CUnsubscribes should be synchronized between senders.

DThe third-party send list should be pulled from the CMS

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Question: 4

A customer provides a file containing only new and updated subscriber records exported from its marketing database.

* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.

* The customer requires that the import completes prior to 4AM.

* On average, the file will contain about 2 million rows of data each day.

Based on the customer's requirements and recommended best practices, how should the daily file be imported?

AImport the file to a data extension, using the 'add and update' method.

BImport the file to a list, using the 'update only' method.

CImport the file to a list, using the 'add and update' method.

DImport the file to a data extension, using the 'overwrite' method.

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Question: 5

Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

AProfile attributes

BPreference attributes

CPublication Lists

DPreference Lists

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Salesforce Marketing Cloud Consultant Quiz:7 Topic:11 Questions:31-35