Salesforce Marketing Cloud Consultant Quiz 11 Topic 10 Questions 51-55

Question: 1

NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

Alast purchase date

Bproximity to store

Clifetime purchase value

Dconversion rate

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Question: 2

What are two ways Contact builder can alter the data in Data Extensions

AAdd Single Record

BExtract Data

CClear Records

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Question: 3

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Use an existing Measure to build the subscriber audience for current and future sends.

* Deploy emails manually for now, but possibly automate in the future.

Which configuration is recommended for the re-engagement email send?

ATriggered Send

BGuided Send

CAutomated Send

DUser-Initiated Send

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Question: 4

A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

AExport report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

BSync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

CCreate a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

DMap the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

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Question: 5

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'

the data extension contains the following information:

* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal

* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount

* Products: ProductId, SKU, Name, Description, Cost, Price

What two actions should be taken in Data Designer?

ACreate a one-to-one relationship between Orders and order_Details

BCreate a one-to-one relationship between the contact record and Order_Details

CCreate a one-to-one relationship between Order_Details and Products

DCreate a one-to-many relationship between Orders and Order_Details

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Salesforce Marketing Cloud Consultant Quiz:11 Topic:10 Questions:51-55