Salesforce Marketing Cloud Consultant Quiz 28 Topic 10 Questions 136-140

Question: 1

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

What consideration should be made before implementing this solution?

AMoving to use the email address as the contact key would simplify the integration since it is common to both systems.

BMarketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

CThe number of contacts added to the instance will be approximately twice as large by using this integration pattern.

DThey will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

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Question: 2

ABC Company wants to automate the sending of shipping notices and a customer survey.

* Shipping notices will be sent once a day.

* The shipping file will be placed on the FTP some time after 4:00 p.m.

* The shipping data will be sorted in the Shipping Notice data extension.

* A field in the data extension will contain the shipping date.

* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.

Which workflow would most effectively enable ABC Company to do this?

AAutomation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

BAutomation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email

CAutomation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

DAutomation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

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Question: 3

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.

What could be causing this?

AThe associated Contact should be updated to be injected

BSynchronized Data Sources poll for changes every 15 minutes at the quickest

COrders are not being updated from not meeting criteria to meeting criteria

DOrders should be set up to allow injection upon update in Connect Configuration

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Question: 4

Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

ADistributed Marketing

BEinstein Content Selection

CMarketing Cloud Connect

DDistributed Sending

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Question: 5

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

AData Designer

BCloud Pages

CWeb Analytics Connector

DContent Builder

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Salesforce Marketing Cloud Consultant Quiz:28 Topic:10 Questions:136-140