Salesforce Marketing Cloud Administrator Quiz 2 Topic 7 Questions 6-10

Question: 1

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber's status?

AStatus is changed to Active and the bounce count is unchanged

BStatus is changed to Held for 72 hours and the bounce count is set to Zero

CStatus remains as Bounced the bounce count is unchanged

DStatus is changed to Active and the bounce count is set to Zero

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Question: 2

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this?

Choose 2 answers

ACollect Code

BRecommendation Code

CConversion/Cart Code

DEmail Conversion Code

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Question: 3

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

ASetup >Data Management > Synchronized Data Extensions

BContact Builder > Data Extensions > Synchronized Data Extensions

CContact Builder > Data Sources

DSetup > Apps > Salesforce Integration

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Question: 4

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.

How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

AUse the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

BUse a third-party system to identify and delete duplicate Contact Keys.

CStrategically control the Contact Key values and tie records together across channels using this key.

DStrategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.

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Question: 5

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

AContact Builder > Synchronized Data Extensions

BAutomation Studio > File Transfers

CContact Builder > Data Sources

DEmail Studio > Synchronized Data Extensions

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Salesforce Marketing Cloud Administrator Quiz:2 Topic:7 Questions:6-10