Salesforce CRT-550 Quiz 15 Topic 1 Questions 71-75

Question: 1

An existing triggered send needs to be updated with new content

Select the correct sequence

APause message interaction, Edit message content, Publish changes, Start triggered email interaction

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Question: 2

A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

AExport report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

BSync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

CCreate a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

DMap the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

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Question: 3

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

AImport a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

BDo not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

CCreate a user-initiated message to logged-in customers to send once the website is restarted

DCreate and send an apology email that includes a discount for a future purchase to all customers.

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Question: 4

The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from MC

* Output files must meet the specific requirements for the data warehouse

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

AReport activity that generates recent send summary report -> Report delivered directly to FTP

BQuery activity to pull data view information -> Extract activity of data extension -> Transfer activity

CExtract activity of tracking extracts that combines data into required file -> Transfer activity

DExtract activity of data view tables -> Query activity to create the required file -> Transfer activity

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Question: 5

Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

What two pieces of information would help NTO achieve this objective?

Choose 2 answers:

ALast purchase date

BProducts purchased from a competitor

CNumber of items per order

DChannel preference of customers

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Salesforce CRT-550 Quiz:15 Topic:1 Questions:71-75