Marketo MCE Quiz 1 Topic 5 Questions 1-5

Question: 1

A marketer has a global form that is used on five white-paper landing pages.

How can the marketer determine which leads filled out the form on a specific landing page?

ACreate a Landing Page Performance Report

BCreate a smart list using the filter ''Visited Web Page'' with the constraint of ''Form = True''

CCreate a smart list using the filter ''Filled out form'' with the constraint of ''Web Page''

DCreate a form submission list in the Design Studio

Show Answer

Question: 2

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

AAdd a new My Token to the program called {{my.webinar URL}}

BCreate a smart campaign using the Fills Out Form trigger

CCreate a smart campaign using the Send Alert flow step

DChange the form settings to operational

ECreate an email that includes the {{member.webinar URL}} token

FChange the email settings to operational

GCreate an email that includes the {{webinar.link URL}} token

Show Answer

Question: 3

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.

How should this be done?

AUse Mark Input to display the abbreviation while storing the full state

BStore the full state in ''Stored Value'' and the abbreviation in ''Display Value'' on the form field settings

CStore the full state in ''Display Value'' and the abbreviation in ''Stored Value'' on the form field settings

DUse Mark Input to display the full state value while storing the abbreviation

Show Answer

Question: 4

The communication limits for your Marketo instance are as follows:

q4_MCE

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

AMonica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

BMonica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

CMonica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

DMonica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

Show Answer

Question: 5

The following token is added to the text of an email: {{lead.First Name:default=there}}.

What is the purpose of the text '':default=there''?

ATo avoid an error message from showing if the field Company is empty

BTo display ''there'' in the email if the field First Name is empty

CTo avoid an error message from showing if the field First Name is empty

DTo populate the first name field with ''there'' if the field First Name is empty

Show Answer

Marketo MCE Quiz:1 Topic:5 Questions:1-5