Google Google-Ads-Video Quiz 1 Topic 1 Questions 1-5

Question: 1

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective.

What other action should the restaurant take to make sure their campaign is effective?

AThey should use the contact form to ask where potential customers learned about the restaurant.

BThey should ask their customers whether they've seen the videos

CThey should enable Google Ads conversion tracking.

DThey should cross-check their ad schedule against when they received leads

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Question: 2

After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective.

Why should you keep the Video campaign in the same account as the other campaigns?

ABecause it'll allow for faster approval by the system for new ads

BBecause more campaign extensions will be available for the Video campaign.

CBecause it prevents Google Ads from double-counting conversions

DBecause the Video campaign will automatically use assets from the other campaigns.

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Question: 3

A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using "Brand awareness and reach" as the campaign goal.

Which budget type should the florist chain use. and Why?

A'Campaign total.' because Google Ads will spend their total budget faster than Daily will

B'Doily.' because because Google Ads will spend their total budget faster than 'Campaign total' will.

C'Campaign total.' because Google Ads will try to spend their total budget evenly over the duration of their campaign

D'Daily.' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

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Question: 4

What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

AYou should use Unique Reach and Frequency, which Is accessible by adding columns to your statistic

BYou should use Active View, which is accessible by adding appropriate columns to statistic tobies

CYou should use Active View, which is accessible only by contacting your Google team

DYou should use Unique Reach and Frequency, which is accessible by contacting your Google team

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Question: 5

You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

ABy using 10 to 15 of the highest convening key words from your Search campaign.

BBy disabling non skippable in-stream ads.

CBy implementing automatic placements from your existing Display campaign

DBy setting bumper ads as your preferred ad format for the campaign

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Google Google-Ads-Video Quiz:1 Topic:1 Questions:1-5