DMI PDDM Quiz 1 Topic 9 Questions 1-5

Question: 1

You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

Exhibit:

q1_PDDM

ASocial Sharing Rate

BUnsubscribe Rate

CDelivery Rate

DClick to Open Rate

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Question: 2

Twitter has a way to help you organize contacts and their Tweets. What is this called?Choose one of the following:

AList

BCategory

CHashtag

DProfile

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Question: 3

You are keen to understand more about how social sharing is developing for your Page on Facebook. Which Facebook reporting feature provides developers and Page owners with valuable sharing metrics about their content once 30 Page likes have been achieved? Choose one of the following:

AFacebook Insights

BFacebook Analytics

CFacebook Platform

DFacebook Settings

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Question: 4

You have heard about the term 'tenancy' in online advertising. What does it mean? Choose one of the following:

AYour ad will have a fixed position for a certain price and time.

BYour ad will have a fixed position for a certain number of clicks.

CYour ad will have a fixed position for a certain number of impressions.

DYour ad will have a fixed position for a certain budget.

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Question: 5

What does the term'frequency' refer to in email marketing? Choose one of the following:

ARegularity of email communications

BNumber of email communications

CPopularity of email communications

DVolume of email communications

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DMI PDDM Quiz:1 Topic:9 Questions:1-5