CIW 1D0-623 Quiz 1 Topic 12 Questions 1-5

Question: 1

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

AImpression.

BReach

CExposure

DEngagement

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Question: 2

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

ACreate compelling ads and promote well-received organic posts.

BEvaluate the click through rates to your Web site.

CRepeal the same posts over and over.

DAddress posts to the entire platform audience.

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Question: 3

Which of the following is a benefit researching and social media personas for a business?

AHelps you focus on who your main brand consumer is and seeing your products from their perspective.

BHelps you identify the demographics of your current audience.

CHelps you identify problem areas in your campaign during the monitor and adjust phase.

DHelps you keep the cost of purchasing social media ads to a minimum.

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Question: 4

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

ADefine strategies, implement; monitor and adjust; listen and analyze

BListen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

CImplement, monitor and adjust, listen and analyze.

DImplement, monitor and adjust.

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Question: 5

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

AThe total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

BThe number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

CThe number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.

DAn increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

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CIW 1D0-623 Quiz:1 Topic:12 Questions:1-5