AMA PCM Quiz 1 Topic 5 Questions 1-5

Question: 1

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

ABulk purchase of products, which reduces brand switching and, in turn, increased consumption

BIncreased loyalty of customers based on discounts tailored to suit individual customers

CAn increase in store traffic that leads to the purchase of non-promotional products at regular prices

DIncreased savings for customers and increased profits, without actually cutting prices

ESelling off less desirable products by including them in a package with more desirable products

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Question: 2

Which of the following statements is most characteristic of a firm that has a relational orientation?

AImproving sales techniques is the key to marketing success.

BA firm's success depends on producing goods as quickly as possible.

CFirms should focus on the value of each customer transaction rather than long-term sales.

DMarketers should focus on producing products and then creating customer needs for the products.

EMarketing success depends on building lifetime profitability from customers.

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Question: 3

Why don't the majority of customers bother to redeem rebates?

AThe discount offered by rebates is not significant enough.

BThe procedure to redeem a rebate is complex as well as lengthy.

CThe price cut is not offered directly to the consumers.

DThe price on the shelf is more than the normal price of the product.

EThe rebates come with riders such as a minimum purchase.

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Question: 4

Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

Apremiums

Bsamplings

Ccoupons

Ddeals

Esweepstakes

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Question: 5

When Lily, a travel agent, she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers'_____ risk.

Apsychological

Bfinancial

Cperformance

Dsocial

Ephysiological

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AMA PCM Quiz:1 Topic:5 Questions:1-5