Adobe AD0-E406 Quiz 1 Topic 6 Questions 1-5

Question: 1

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

AA confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

BThere is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

CThe conversion rate for the test experience is greater than that of the control.

Show Answer

Question: 2

What is one characteristic of strong success metrics?

AThey must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

BThey must be relevant to many use cases across the optimization program.

CThey must take into account the specific business objectives of each test.

Show Answer

Question: 3

An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.

What can be concluded for the test?

AExperience B is the winner at just 0.6%.

BThe test needs to be repeated with a different Experience B.

CThe test needs more time to reach a conclusion.

Show Answer

Question: 4

For which audience source is It possible to edit the audience definition within Adobe Target?

AAdobe Target predefined audiences

BAdobe Experience Cloud audiences

CAdobe Target user-defined audiences

Show Answer

Question: 5

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Aso that 'Conversion Rate of Alternative' can be estimated pre-test

Bbecause it is not possible to change your primary goal after the test has started

Cso that 'days to complete test' can be estimated pre-test

Dto minimize risk of biased metric selection

Show Answer

Adobe AD0-E406 Quiz:1 Topic:6 Questions:1-5